Great Podcast Series on Job Searching in Australia

Do you Need Career Support to Achieve Your Career Goals & Don’t Know Where to Start?

Sue Daniels & Kelly Magowan have helped thousands of professionals and executives to define and achieve their career goals, be they clients locally or internationally.

Through our expertise and success in helping our clients we have created a free podcast series to help de-mystify job searching in Australia and how to best position yourself for job search success.

It is hard to play the game so to speak if you don’t know all the rules. This is where this series can help, and save you a lot of time and energy.

1) How to Increase the Success Rate of Your Job Applications
2) The Secrets to Writing a Winning Resume
3) Why You Need to Write a Great Cover Letter

Sign up today to listen to our free series of podcasts to start the transition process.


How to be a great candidate and have your job application in the YES pile!

Pile picture

We recently took part in a recruitment engagement for a client. They wanted the candidate to submit a photo of their favourite holiday destination. Simple enough you would think!  Yet only ONE candidate out of the 60 that applied for this marketing position submitted a photo of their favourite holiday place with their application. A few however did submit photos of themselves in the application (never advisable).    The candidate who read the application and followed the request demonstrated attention to detail (a requirement of the role) and put time into writing a great cover letter and CV. This showed real interest in the role, plus they could meet the essential job criteria. They made the Yes pile and got to interview and got the job.  Unfortunately, in the world of online applications, sending off a generic job application in a rush is the normal approach which is not very effective.

Candidates who have multiple rejections have often not done their homework and followed the instructions in the application!

A Great Candidate is one who fully understands the requirements of a role. The job advertisement will provide you with a summary of the key requirements for the role. It will also give you some insights on why the organisation is hiring and information on the organisation too.

We recommend that you do your own research on the organisation to find out why the role is vacant and decide whether you are a good fit for the role and organisation too.

Here are some steps that a great candidate takes to create a winning application that will quickly get then into the YES pile:

  1. Analyse the job advertisement – am I a great candidate?

Before you start your application, read through the job advertisement and highlight all the information that you need to include in your application. Use the job advertisement as a guide on the key requirements for the role and differentiate yourself from all the other applicants. List the questions you may want answering before making your application.

  1. Write tailored applications – why are you a great candidate?

Many applicants miss out on opportunities by not addressing the key requirements for the role and send in a standard cover letter and resume for all their applications. This is often the main reason why applications are rejected. Candidates miss the chance to engage the recruiter’s interest by ignoring the key messages in the job advertisement. Candidates can miss the number one rule of marketing – to engage someone, focus on what they are interested in. The job advertisement will clearly describe what the recruiter is expecting to see in the job applications from the candidates.

  1. Express your interest in the role – what makes you excited about this opportunity?

Another mistake is to leave out why you want the role in your application. The hirer is keen to recruit someone who really wants the job. In the last paragraph of your cover letter tell the reader why you are interested/excited/passionate about their organisation, product, this opportunity.

Remember not all Recruiters get it right! 

In some cases when there is no dedicated Recruiter with good job ad writing skills, resulting in the job advertisement being vague and poorly written. This often results in the wrong candidate’s applying for the role or no applications. Occasionally the advertisement is a ‘sweeper’ and looking for interest from candidates from a wide variety of backgrounds. This style of advertising is sometimes used by recruiters when there is a skill shortage or they have several similar roles to fill. However, advertisements must be created for real jobs.

Focusing on what is wanted in the job application will give you some insights into trends on skills in demand and help you stay focused on your career too.


We have created this checklist to give you a simple process to carefully analyse a job advertisement to make sure that you understand the requirements for the role and create a list of the reasons why you are the best candidate too. Completing this checklist will also help you to stay objective about the job opportunity and focus what you need to include in your application to be a great candidate.

Click on this link to visit our resources page to get your free copy of the E2W Job Application Checklist.

If your applications are not getting you through to interview stage, sign up for our workshop on Friday 29 June in Melbourne on Eventbrite


Some tips on how to be prepared for your transition to Australia.


Do your research before the move!

We strongly encourage you to do your research before coming to a new country. Doing some research and understanding your move to Australia will help you to decide if it is the right move for you and also give you a wealth of information to help you answer questions at interviews. A hiring organisation in Australia will want you to quickly transition into the new role and not be slowed down by a lengthy transition for a new recruit.

Here are some suggested research activities for someone considering a move to Australia that will seriously improve your chances of being hired and secure the right role:

  • Network with people who have worked and lived in Australia and find out what challenges they faced and how they would describe their new home, work life etc, different to your current location.
  • Use your personal network or reconnect with your alumni, business professions or contacts on LinkedIn to get first hand information of working in Australia. This might also include attending advents run by Australian organisations such as the Australian embassy or expat community.
  • Research the skills in demand for your chosen profession by state and nationally. This includes qualifications that will be recognised and any extra studies you may need to take to be recognised in Australia. Useful websites for more information are Department of Foreign Affairs and Trade and The Department of Employment.
  • Talk to international recruiters in your chosen profession who work across different job markets to see where the skill demand/supply exists. Whilst Melbourne and Sydney are the two largest cities, your particular expertise may be in demand in outback Queensland or smaller cities such as Adelaide and Perth. These recruiters will often have career advice, blogs or white papers on topical recruitment subjects or even salary information, that will help you to understand the culture of the Australian job market. Two examples of recruiters who work in China and Australia are Morgan McKinley and Hays.
  • The Australian business community really values local experience. If you are considering studying in Australia, find out more about the possible career paths, industry links and opportunities to gain local experience through internships or projects. You do not want to complete a course that will not help your employability. Also, do not expect the education institution to supply you with a job at the end of your course. They are providing you with education, not a job!
  • Avoid saying anything that you think the recruiter wants to get your first job. Unfortunately, many candidates do this and fail in their job search. Why? Because it is not obviously inauthentic and demonstrates that the candidate is not prepared or  desperate. This is a big turn off to recruiters.
  • Be flexible on how you get your first break. Think of your first role in Australia is a testing ground for you and your hiring organisation. One of the reasons that Australian companies value local experience is that they know you are committed to the long term in your chosen career.
  • Consider the different ways you may be engaged in work that will be valued by the hiring organisation and get you worthwhile experience. For example, completing a short-term project or working on a casual or contract basis. Also consider a variety of stepping stones might get you to where you want to in the long run. This might mean working at lower level that your role you left at home.
  • Find out your work rights. Immigration is closely monitored by the Australian Federal government with the view of protecting work opportunities for local citizens first. As Australia has a federal system of three year terms, the rules on immigration will change quite often!
  • Learn about the culture of the organisations and country you plan to work in. Investigate how the cultural preferences match or do not match, your values. What does this mean for your career or choice of location or lifestyle? See the work of Geert Hofstede on his 6 Dimensions model to help you describe culture. Click on this link to see Hofstede’s description of Australian culture.

A useful resource that can help you to understand recruitment, how business is done in a range of countries is Going Global. This site has free and paid resources to help you understand some basic facts on working in your new country.

For information on East2West career coaching services including online, interactive courses, free resources and how to contact us, go to our website east2west careers.


Welcome to East2West Careers

Welcome to the East2West Careers site and blog.  Our focus is on supporting Professionals new to Australia in a job search and careers capacity.

To learn more about why we have set up East2West Careers and how we can help you, listen to our Podcast below.

We look forward to supporting you in establishing and developing your professional career in Australia.

The East2West Careers Team